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Volume 3, Issue 1

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Volume 3, Issue 1

Impact of Web Advertisement on Customers Perception

Author(s)

Arun Kaushal and Pallavi Dogra

Affiliations
  1. GLA University, Mathura, Uttar Pradesh
  2. Guru Nanak Dev University, Amritsar, Punjab
Abstract

Nowadays a lot of innovative services are offered by the financial service providers to their customers. The use of more innovation in the financial sector is the resultant of the day by day advancement in the technology. Also customer of today is well aware of the latest technology and they demand their providers to execute the technology for business prospective. Target of all financial service providers’ advertisers is to reach maximum customers. For this they utilize every promotional and advertisement channel so as to reach and inform maximum public about their products. The purpose of present study is to determine impact of web advertisement on customer perception in case of banking sector. The data will be collected from 200 approx respondents who are aware of the web advertisements. The collected data will be put in the Statistical Package for Social Sciences (SPSS). Afterwards the regression analysis and correlation analysis will be applied in order to determine the impact of the web advertisement on the purchase intention of the customers in regards to the banking and investment products.

Keywords

Innovation, Advertisement, Financial Service Providers, Technology.

References
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