Caution Notice

Volume 2, Issue 2

Home / Journal / Browse Issues / Journal Of General Management Research /
Volume 2, Issue 2

Innovation Diffusion Theory

Author(s)

Tahir Ahmad Wani and Syed Wajid Ali

Affiliations

Centre for Management Studies, Jamia Millia Islamia, New Delhi

Abstract

When mobile phones were introduced in the world markets, little did one expect that these small handheld devices would transform the world as we knew it. This small innovation transformed the lives of millions of people. A simple device which was invented basically as a vocal-communication tool got transformed into a complex gadget that facilitates almost all forms of communication now-a-days be it vocal, written or multimedia. Mobile phones have metamorphosed into smartphones which are far advanced than their predecessors. These smartphones are new innovations in themselves as with each passing day they come up with added features and uses never thought of before. With markets being flooded by these smartphones it will be occupying to study their diffusion across global markets. Indian markets in particular have been swamped by millions of smartphones each month in the last two years or so. This study is aimed to use the framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and ultimately the diffusion of smartphones in India. The innovation diffusion theory in itself has developed immensely from the time of its origin (1962) till the present day. This paper will try to discuss some of the key elements of Innovation Diffusion theory.

Keywords

Innovation Diffusion theory (IDT), Technology Acceptance Model (TAM), Smartphones, Indian Consumers

References
  1. O’Connor, B. (2007). Perceived attributes of diffusion of innovation theory as predictors of Internet adoption among the faculty members of Imam Mohammed Bin Saud University (Doctoral dissertation, University of North Texas).
  2. Couros, A. (2003). Innovation, change theory and the acceptance of new technologies: A literature review. Unpublished literature review). Retrieved from http://www. educationaltechnology. ca/ couros/publication_files/unpublishedpapers/ change_theory.pdf.
  3. Barnes, S.J. and Huff, S.L. (2003). ‘Rising Sun’: imode and the wireless internet. Communications of the ACM, Vol. 46, No. 11,pp. 79–84.
  4. Barnett, H. G. (1953). Innovation: The Basis of Cultural Change, New York: McGraw-Hill.
  5. Barnett, T. (1979). Why are bureaucrats slow adopters? The case of water management in the Gezira scheme. Sociologia Ruralis, 19(1), 60-70.
  6. Benham, H., & Raymond, B. (1996). Information technology adoption: Evidence from a voice mail introduction. Computer Personnel, 17(1), 3-25.
  7. Christine E. Murray (2009). Diffusion of Innovation Theory: A Bridge for the Research– Practice Gap in Counselling, 108 Journal of Counselling & Development, Winter 2009 Volume 87.
  8. Davis, F. (1985). “A technology acceptance model for empirically testing new end-user information systems: theory and results”, http:// dspace.mit.edu/handle/1721.1/15192
  9. Downs, G., & Mohr, L. (1976). Conceptual issues in the study of innovation. Administrative Science Quarterly 21:700-714.
  10. Feder, Gershon, Oniara and Gerald T. (1982). On Information and Innovation Diffusion-A Bayesian Approach.” American Journal of Agricultural Economics, 64: 145-147.
  11. Fichman, R.G. (2000). The Diffusion and Assimilation of Information Technology Innovations,” in: Framing the Domains of IT Management: Projecting the Future Through the Past, R.W. Zmud (ed.), Pinnaflex Educational Resources, Cincinnati, OH.
  12. Francesco Travagli (2012). Smartphone Buying Behaviour: The Chasm between Early and Late Adopters, Dissertation for degree of Master of Science in Strategic Market Creation, Copenhagen Business School.
  13. Geoghegan, W. H. (1994). Whatever happened to instructional technology? Paper presented at the 22nd Annual Conference of the International Business Schools Computing Association, Baltimore, MD. July 17-20.
  14. Gilfillan, S.C. (1935), Inventing the Ship, Follett Publishing Co, Chicago, IL.
  15. Goss, K. F. (1979). Consequences of diffusion of innovations to rural population. Rural Sociology 44: 754-772.
  16. http://www.idc.com/getdoc.jsp?container Id=prIN24471213
  17. Ismail Sahin (2006). Detailed review of rogers’ diffusion of innovations theory and educational technology-related studies based on Rogers’ theory, The Turkish Online Journal of Educational Technology, Volume 5, Issue 2 Article 3.
  18. Kaasinen, Eija (2005). User acceptance of mobile services-value, ease of use, trust and ease of adoption. http://www.vtt.fi/inf/pdf/ publications/2005/P566.pdf
  19. Les Robinson, (2009). A summary of Diffusion of Innovations, ChangeoLogy, the Book.
  20. Lyytinen, K, Damsgaard, J, (2001). What’s Wrong with the Diffusion of Innovation Theory? International federation for information processing -publications- ifip; 173-190.
  21. Moore, G.A. (1991). Crossing the chasm: Marketing and selling technology products to mainstream customers. New York: Harper Business.
  22. Moore, G.C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192-222.
  23. Rogers E. M, Shoemaker and Floyd F, 1971. Communication of Innovations. New York: The Free Press, 1971
  24. Rogers, E. M. (1962). Diffusion of innovations. First edition. New York. Free Press.
  25. Rogers, E. M. (1983). Diffusion of innovations. Third edition. New York. Free Press
  26. Rogers, E.M. (1958). Categorizing the adopters of agricultural practices. Rural Sociology 23:345- 354.
  27. Rogers, E.M. (1995). Diffusion of innovations. Fourth edition. New York. Free Press.
  28. Rogers, E.M. (2003). Diffusion of innovations. Fifth edition. New York: Free Press.
  29. Rogers, E.M.; Beal, George, 1957-1958. The Importance of Personal influence in the Adoption of Technological Changes. Social Forces. 36: 329-335.
  30. Ruttan, V. (1996). What happened to technology adoption diffusion research? Sociologia Ruralis, 36:51-73.
  31. Ryan, B., & Gross, N. (1943). The diffusion of hybrid seed corn in two Iowa communities. Rural Sociology, 8(1), 15-24.
  32. Sherry, L. (1997). The boulder valley internet project: Lessons learned. THE (Technological Horizons in Education) Journal, 25(2), 68-73.
  33. Sunyoung Cho Lars, Mathiassen and Michael J. Gallivan. (2008). Crossing The Chasm: from Adoption to Diffusion of a Telehealth Innovation, Proceedings of IFIP 8.6 Working Conference, Madrid, Spain October 2008.
  34. Sutee Pheeraphuttharangkoon and Jyoti Choudrie, (2012). Silver Surfers Adoption, Use and Diffusion of Smartphones: An SME Perspective, System Management Research Unit (SyMRU), University of Hertfordshire Business School Working Paper.
  35. Tarde, G. d., & Parsons, E. W. C. 1903. The laws of imitation. New York,: H. Holt and company.
  36. Gouws, T., & Rheede van Oudtshoorn, G. P. (2011). Correlation between brand longevity and the diffusion of innovations theory. Journal of Public Affairs,11(4), 236-242.
  37. Tornatzky, L. G., & Klein, K. (1982). Innovation characteristics and innovation adoption- implementation: A meta-analysis of findings. IEEE Transactions on engineering management, (EM-29).

Quick Links