Faculty

Broad areas:

• eMarketing
• Higher Education
• EduTech
• Consumer Behavior
• Services Marketing

Specific areas:

• E-learning adoption
• Service Quality
• Internationalization of Higher Education
• Digital Marketing
• Martech and consumer behavior
• Consumer Trust
• Cutomer Experience (CX)

Broad areas:

• Information Technology
• Analytics
• Strategy

Specific areas:

• Software Project Management
• IT interventions in Business
• Technology and sustainability
• Technology strategy
• Business Analytics

Broad areas:

• Business Finance
• Personal Finance
• Risk Management

Specific areas:

• Derivatives & Other Innovative Financial Products
• Securities Analysis
• Portfolio Management
• Financial Markets & Services
• Financial Risk Management
• Banking & other Financial Institutions
• Corporate Social Responsibility

Broad areas:

• Statistical Modelling
• Multi-Criteria Decision Making (MCDM)
• Behavioral aspects of Technology Adoption

Specific areas:

• E-governance adoption
• Educational technologies
• User acceptance of service robots
• Adoption of financial technologies

Broad areas:

• Financial Management
• Mutual Funds
• Stock Market Analysis
• Corporate Restructuring
• Disinvestment
• Mergers & Acquisitions

Specific areas:

• Cross Border Mergers
• Blockchain in Finance
• ChatGPT in Finance
• Smart City Financing

Broad areas:

• Consumer Behavior
• Promotions and Marketing Communications
• E-commerce
• Strategic Management
• Rural Market

Specific areas:

• Technology enabled behavior of consumers
• Behavioral Science and strategies
• Mindful Consumption
• Thrift Market Analysis
• Social Network Analysis.
• Advertising and Creativity

Broad areas:

• Higher Education
• Marketing
• Consumer behavior
• Entrepreneurship

Specific areas:

• Internationalization of Higher Education
• Teaching pedagogies in higher education
• Digital Marketing
• Martech and consumer behavior
• Branding
• Advertising
• Social media
• Women entrepreneurship

Broad areas:

• Corporate Governance
• Corporate Social Responsibility
• Business Sustainability

Specific areas:

• Corporate Governance
• Business Sustainability
• CSR
• Sustainable Value Creation
• Contemporary Issues in Business Law
• IPR

Broad areas:

• Quantitative Techniques
• Research Methodology
• Operations Research
• Decision Science
• Business Analytics

Specific areas:

• Mathematical modelling
• simulation of financial market data
• investing the dynamics of the data and forecasting
• quantitative finance and Econophysics

Broad areas:

• Human Resource Management
• Organisation Behaviour
• Behavioral Science
• Consumer Behaviour

Specific areas:

• Talent Management
• Knowledge management
• Emotional Intelligence
• Corporate Social Responsibilities
• Sustainable Practices
• Artificial Intelligence
• Online marketing
• Customer satisfaction

Broad areas:

• Micro Economics
• Macro Economics
• Public Finance
• Sustainable Economic development

Specific areas:

• SDG’s International Business Perspectives

Broad areas:

• Human Resource Management
• Leadership
• Organizational Behavior

Specific areas:

• Human Resource Information System
• Performance Management
• Organizational Citizenship Behavior
• Training and Development

Broad areas:

• Personal Finance
• Macro-Economics

Specific areas:

• Blockchain in Finance
• Financial Investment
• Financial Behaviour

Broad areas:

• Marketing
• Consumer Behavior
• Entrepreneurship

Specific areas:

• Digital Marketing
• Advertising
• Social Entrepreurship

Broad areas:

• Financial Management and General Management

Specific areas:

• Microfinance
• Investment behavior
• Technology adoption

Broad areas:

• Financial Markets
• Financial Technologies
• Innovations and Start – Ups
• Corporate Finance

Specific areas:

• Financial Inclusion
• Working Capital Management
• Entrepreneurship
• Asset Pricing Models

Broad areas:

• Assets Pricing

Specific areas:

• Behavioral Finance
• Herding Behavior

Broad areas:

• Six Sigma
• Process Capability Analysis

Specific areas:

• Multi Criteria Decision Making
• Statistical Process Control
• Taguchi Method of Experimental Design
• Failure Mode Effect Analysis
• Taguchi Loss Function

Broad areas:

• Human Resource Management
• Organizational Behavior
• General Management

Specific areas:

• HR Analytics
• Compensation Management
• Industrial Relations
• Performance Management
• Training

Broad areas:

• Human Resource Management
• General Management
• Organizational Behaviour

Specific areas:

• Essentials of Management
• Emotional Intelligence
• Behavioral Science

Broad areas:

• Finance
• Banking

Specific areas:

• Bank performance
• Credit risk
• Non-performing assets
• Management quality

Broad areas:

• Organizational Behavior
• Human Resource Management
• Knowledge Management

Specific areas:

• Emotional Intelligence
• Recruitment and Selection
• Training and Development
• Personality assessment
• Knowledge management

Broad areas:

• Marketing Management
• Business Analytics
• Business Strategy

Specific areas:

• Consumer Buying Behavior
• Retailing Management
• Service Quality
• Advertising and Sales Promotion
• Data Analytics through R, Python
• Strategic Management