INNOVATION AND CREATIVITY: A LIFELINE FOR ENTREPRENUERS
The Entrepreneurship Development Cell of the Symbiosis Centre for Management Studies Noida, held its first offline event post the resumption of offline classes. Mr Rajiv Tulpule, the Chief Executive Officer at the Retco Cable Corporation and an entrepreneur, a writer, and a teacher, graced the event with his magnanimous presence.
The head-in charge of the cell, Mr Prashant Dev Yadav welcomed Mr Tulpule and shared his vision about how creativity and innovation can exponentially fuel any young entrepreneur’s journey.
The audience was mesmerised by Mr Tulpule's impeccable and astute observations regarding creativity and innovation, two qualities any budding entrepreneur swears by in their professional and personal discovery journey.
Mr Tulpule emphasised how much innovation and creativity are imperative and encouraged the students to look at the world and its problems with different perspectives that will help augment their thought process, enabling them to cater to the economy in a fulfilling way.
The speaker talked about the way to create creative solutions by knowing the generic assumptions of the problem and challenging the issue to attain an innovative solution. This was followed by the concept of WOW factor, which had a formula: Wow = (Experience/Expectation). The equation can bind any business in the world and receive a wow factor; the result an entrepreneur must also try for must be more than 1. He elucidated that with an example of expectation v/s reality of a Hotel Experience.
Finally, he gave the student three steps to creativity consisting of 10 minutes of meditation every day, behaving kiddish in ourselves and noting down the creative ideas we see or think about.
With numerous fun activities, lively interactions and unforgettable wisdom disseminated at the event, the webinar was sure to be a success engraved forever in every student's mind.
The photographs of the event are:
