Webinar Details

Now is the time for each of us to reset, renew and recharge so that we can transition from the regression phase to the next stage of recovery. SCMS, NOIDA organised a webinar titled “Reset, Renew, Recharge, Reimagining, Retailing” on 15th of February 2021 at 9:30 a.m. . Dr.YogeshRaut, Innovation coach at Accenture and Founder of the ‘The Mind Studio’ , Ph.D. in marketing joined the webinar as a guest speaker and provided insights on the impact of Innovation and Technology in the Changing role of Marketing in past few Years.

 Dr. Yogesh Raut, has an experience of more than17 years of experience in front line sales and marketing, training students and corporates in Retail and Insurance vertical, Coaching employees for Design Thinking and Business Storytelling, planning & conducting various executive programs. He has worked as Marketing Manager with organisations like Woodland shoes & apparels, Planet Sports Pvt Ltd, ICICI Lombard GIC Ltd, TATA AIG LIC Ltd, Apollo DKV Health Insurance Ltd, and India Infoline.

The guest speaker addressed the session by highlighting the importance and impact of innovation both on the retail sector as well as our personal lives. He stated the importance of power of observation, watching people in their own environment opens up opportunities to collect rich data. The in-store environment may be a marketing battleground, crowded with messages trying to grab the eye of the disinterested shopper. And observational research is an important tool for marketers to spot where their activities can make a true difference to rock bottom line, and avoid wasting money on promotions which no-one will ever notice and thereby increase customer satisfaction and loyalty. He shared his experiences and told retailing is all about not only selling products but selling of experiences to our customers, one of the important factors include the personal touch -taking a follow-up plays a very important part in creating an excellent customer experience. Market does not require salesperson but trustworthy advisors to whom the company should equip with the requisite knowledge, irrespective of their age. He also gave unique insights on the importance of Mindfulness . Students were curious to ask questions which led to an interactive question answer session.

Responding to one of the questions, he informed us that technology and innovation will play a very significant role in the coming years to create a personal touch. Customers today look for hyper personalisation and it is necessary to actively listen to your customers. The webinar ended successfully with a vote of thanks along with a promise to get more powerful insights in future.

The photographs of the events are:

The Entrepreneurship development cell organized a webinar on the topic of “Marketing Automation, an emerging scenario” by Mr. Chandan Kamal Sharma, Marketing automation consultant, on 23 March, 2021 from 10:40 AM to 12:40 PM to introduce and familiarize students of SCMS NOIDA with an emerging field in marketing known as marketing automation. 

 The guest speaker of the webinar Mr. Chandan Kamal Sharma is a marketing automation consultant and one of the pioneer in the field to promote and bring this in India. He has tremendous knowledge of the digital and automation in marketing.

The event started with a note of appreciation from the moderator who then presented the stage to the esteemed speaker Mr. Chandan Kamal Sharma an IIM Lucknow graduate who specializes in market automation and assists various small and medium business to increase their visibility. He started explaining what exactly does market automation entail and how does it affect a business’ profitability. He elucidated that it only makes the experience on the consumer’s end more friendly. A big topic of discussion was the merging of CRM and automation. He described that the latter aids the former subsequently raising new customers from the target market and sustaining the existing ones to continue adding value to the business. He presented a four-stage model which very effectively explained how can a business employ automation and industry 4.0 technologies to scale up its operations. He gave a detailed presentation concerned with automation and the various emerging trends that the current market is witnessing. The session enlightened us all with valuable knowledge and insights.

• A lot of relevant questions were presented on the podium pertaining to the employability in the market automation sector and what kind of certifications will one need to reflect his/her credibility. Mr. Sharma stated that there is high employability of any automation specialist as technology is taking over a customer’s daily life and there are a lot of certifications in the market like email marketing, HubSpot certifications etc. 
• He eloquently answered the questions regarding how will the small bugs and inefficiencies like low market conversion rates be dealt with the help of automation and how will automation cater to the individual needs of each customer. Automation is smart enough to mould itself according to the customer’s needs and it will make your services/website/goods more visible to the market. 
• He cleared the two most popular misconceptions about automation firstly, it is not just email marketing! And secondly, that it will have no effect whatsoever on the supply of labour. To validate his point further, he gave the example of the metro. People used to say with the construction of the metros all the auto-rickshaw drivers will not be employable but lo and behold nothing happened of the sort. Just like that automation will only augment the human capital. 
• He addressed questions about the starting point of the implementation of automation tools and platforms in a business. He said that the best time to do so was at the commencement of the business itself! As soon as one has the superlative tools and has command over the business, it will find a way to flourish.

The event ended on a fruitful note with the head in charge of the EDC Cell Dr. Prashant Dev Yadav asked for advice for students interested in marketing automation and digital marketing from Mr. C.K. Sharma to which he stated that getting credible and verified certifications in similar courses will do wonders for the students intrigued by the ever-changing scenarios in automation. He highlighted to grow and sustain in this sector one needs to constantly learn unlearn and relearn!

The photographs of the events are:

SCMS NOIDA organized a Guest lecture on the topic"COVID-19 : Changed dynamics of Retail and B2B Market" for the students of the second and third year of Marketing Specialization. The lecture was conducted on 4th May 2021 from 3.30 pm onwards. The speaker Mr. Kumar Biswas has had 30+ years of experience and is an industry expert in the field of B2B, Supply chain Management, International Business, and International Marketing. 

The lecture started with the famous quote by Peter Drucker “What customer buys and considers value is never a product it’s the utility of what product does for a customer”. The speaker started by explaining the current conditions prevailing in the market. He then emphasized the difference between the value and price of goods. He explained that the value attached to the product should be higher than the price paid by the customer. 

Mr. Biswas threw light on how the pandemic has affected the demand of various goods and services in the global as well as Indian market. He cited examples of everyday products and how the retail industry was impacted was also discussed. 

The lecture then moved on to the petrochemical sector wherein sales were decreased during the pandemic. Mr. Biswas explained how oil refineries have to use the force majeure clause in their contract because they had no crude oil consumption. Refineries had to turn down production to 30%. 

The speaker also answered many questions put up by the students of the 2nd and 3rd year. The questions were related to online and e-commerce retailing, and also included the impact of supply chain and logistics in the B2B sector during the pandemic. Students took part in the session enthusiastically and understood how the retail market is the customer interface and B2B is the backbone of the retail business. Every retail sale has a complex B2B network behind it. 

A vote of thanks was proposed by the faculty coordinator Dr. Pragya Singh. The snapshots of the event are: